77bad Privacy Policy

77bad collects personal data through several channels: directly from you when you register and use the platform; automatically through your device and browser when you access 77bad.app; and in limited circumstances from trusted third-party verification and payment service providers. We collect only the data that is necessary and proportionate to the purposes described in this policy.

What we do not collect: 77bad does not collect full payment card numbers, card CVV/CVC codes, mobile banking PINs, or one-time passwords (OTPs). These sensitive authentication credentials are processed exclusively within the secure environment of the relevant payment provider and are never transmitted to or stored on 77bad servers.

Minors: 77bad does not knowingly collect personal data from persons under the age of 18. Our platform is strictly 18+ only. If we become aware that data has been collected from an underage person, that data will be deleted and the associated account permanently closed without delay.

77bad uses your personal data for the specific, legitimate purposes listed below. We do not use your data for any purpose that is incompatible with the reasons for which it was originally collected.

• Account creation and management: To register your account, verify your identity, maintain your profile, and give you access to the full range of 77bad betting and casino services.
• Identity and age verification (KYC): To confirm that you meet the 18+ age requirement and that your account is registered in your own legal name, in compliance with responsible gaming standards.
• Processing transactions: To receive deposits, process withdrawal requests, apply bonus credits, and maintain accurate records of all financial activity associated with your 77bad account, including settlement via bKash, Nagad, Rocket, Upay, Visa, and Mastercard.
• Delivering services: To make sports betting markets, live casino games, slots, and instant games available to you, and to record your betting and gaming history accurately.
• Customer support: To respond to your inquiries submitted via live chat or email, to resolve disputes, and to process responsible gaming requests including self-exclusion and deposit limit adjustments.
• Security and fraud prevention: To detect and prevent fraudulent account activity, multi-accounting, money laundering, technical exploitation, and other conduct prohibited under our Terms & Conditions.
• Promotional communications: To send you information about 77bad promotions, reload bonuses, seasonal offers (such as BPL or Eid promotions), and platform updates, where you have given consent or where we have a legitimate interest in doing so. You may opt out of marketing communications at any time.
• Platform improvement: To analyse aggregated, anonymised usage data to understand player behavior, improve game selection, optimise the cashier experience, and enhance the overall quality of the 77bad platform for players across Bangladesh.
• Legal and regulatory compliance: To meet our obligations under applicable anti-money laundering standards, to respond to lawful requests from competent authorities, and to enforce our Terms & Conditions where necessary.

Automated decision-making: 77bad uses automated systems to flag suspicious account activity, identify potential problem gambling patterns, and enforce responsible gaming limits. Where an automated process results in a consequential action affecting your account (such as a temporary suspension), you have the right to request human review of that decision by contacting our support team.

Every instance of personal data processing at 77bad rests on one of the following recognised legal grounds. We identify the applicable legal basis for each processing activity and document it in our internal data processing register.

• Contractual necessity: Processing required to create and maintain your 77bad account, process deposits and withdrawals, settle bets and game outcomes, and deliver the services you have requested. Without this processing, 77bad cannot fulfil its obligations to you as a registered player.
• Legal obligation: Processing required to comply with applicable anti-money laundering obligations, respond to requests from law enforcement authorities, and maintain financial transaction records for the mandatory retention period. This processing occurs regardless of your consent because it is legally mandated.
• Legitimate interests: Processing undertaken to protect the integrity of the 77bad platform, prevent fraud, improve our services, and communicate relevant promotional offers to existing players. We have assessed that our legitimate interests in these activities are not overridden by your individual privacy rights.
• Consent: Processing for specific optional purposes — such as sending you promotional SMS messages or sharing anonymised data with platform analytics providers — where we have obtained your explicit opt-in consent. You may withdraw this consent at any time without affecting your access to the platform.
• Vital interests: In rare circumstances, processing may be necessary to protect the vital interests of you or another person — for example, when responsible gaming tools indicate a risk of serious harm and we need to act promptly.

Where we rely on legitimate interests as our legal basis, you have the right to object to that processing. Please contact [email protected] to exercise this right. We will assess your objection and respond within a reasonable timeframe.

77bad does not share your personal data with third parties except in the specific, limited circumstances described below. In every case, data sharing is governed by appropriate contractual safeguards that require the receiving party to protect your information to a standard no less rigorous than our own.

• Payment processors: We share necessary transaction data with bKash, Nagad, Rocket, Upay, and card processing partners (Visa, Mastercard) solely for the purpose of executing deposit and withdrawal requests. These providers process your payment credentials within their own secure environments and under their own privacy policies.
• Identity verification providers: We share identity documents and biometric data submitted during KYC with certified identity verification service providers who assist us in confirming age and identity. These providers are contractually bound to use this data only for verification purposes.
• Game software providers: Live casino and slot game providers — including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, and Ezugi — may receive your account identifier and session data for the purpose of delivering game content and resolving game disputes. These providers do not receive your full identity or financial data.
• IT and hosting infrastructure: Our platform infrastructure is supported by cloud hosting and cybersecurity partners who may process technical data as part of service delivery. These partners act solely as data processors under our instruction and have no independent right to use your data.
• Legal and regulatory authorities: We may disclose personal data to law enforcement agencies, financial intelligence units, or regulatory bodies where we are required to do so by applicable law, court order, or lawful governmental request. We will notify you of such disclosures where legally permitted to do so.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of 77bad's business, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and of any material change to how your data is processed as a result.

77bad.app uses cookies and similar technologies to ensure the platform functions correctly, to keep your session secure, and to understand how players use our services so we can continue to improve them. Below is a plain-English explanation of the cookies we use and why.

You can manage cookie preferences through your browser settings. Most modern browsers allow you to refuse non-essential cookies, delete existing cookies, or be notified when a new cookie is set. Please note that disabling functional or analytical cookies may affect your experience on 77bad.app but will not prevent you from accessing core betting and gaming services.

77bad does not use third-party advertising cookies or cross-site tracking technologies that follow you to other websites after you leave 77bad.app. Our cookies are limited in scope to the 77bad.app domain.

77bad retains your personal data only for as long as it is necessary for the purposes for which it was collected, or for as long as we are required to retain it by applicable law. The table below outlines our standard retention periods for the main categories of data we hold.

At the end of each applicable retention period, personal data is securely deleted or irreversibly anonymised. Anonymised data — from which it is no longer possible to identify any individual — may be retained indefinitely for statistical and analytical purposes. If you close your 77bad account voluntarily, your data will continue to be held for the applicable retention periods listed above before being deleted or anonymised.

As a 77bad player, you hold the following rights in respect of your personal data. You may exercise any of these rights at any time by contacting our support team at [email protected]. We will acknowledge your request within 72 hours and respond in full within 30 days. In complex cases, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it.

Identity verification for rights requests: To protect your privacy, 77bad will verify your identity before processing any data rights request. You will be asked to confirm your registered email address and, in some cases, to provide additional verification. We cannot process requests from unverified individuals as doing so could itself constitute a privacy breach.

Limitations on erasure: The right to erasure is not absolute. Where 77bad is required by law to retain your data — for example, financial transaction records subject to the 7-year retention obligation — we cannot delete that data until the legal retention period has elapsed, regardless of your request. We will inform you of any such limitations when responding to your erasure request.

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about how 77bad has handled your personal information, please contact our support team using the details below. We take privacy complaints seriously and will investigate every concern raised with due care and within a reasonable timeframe.

• Email: [email protected] — for privacy rights requests, data access requests, and general privacy enquiries. Please include "Privacy Request" in the subject line for faster routing.
• Live Chat: Available 24 hours a day, 7 days a week via the 77bad.app platform. Suitable for general privacy questions and initial complaint registration.
• Support hours: Bangladesh Standard Time (BST, UTC+6). Email responses are delivered within 72 hours on business days.

Complaint escalation: If you are not satisfied with our response to a privacy complaint, you have the right to escalate the matter through the formal dispute resolution process described in the 77bad Terms & Conditions. We are committed to resolving all privacy disputes fairly and transparently, and we will work with you in good faith to find an appropriate resolution.

Policy updates: 77bad reviews this Privacy Policy periodically and will publish updates when our data practices change in any material way. Registered players will be notified of significant changes by email at least 14 days before those changes take effect. The "Last Updated" date at the top of this page always reflects the most recent revision. We encourage you to review this page on a periodic basis, particularly before undertaking new activities on the platform such as KYC submission or new payment method registration.

This Privacy Policy was last reviewed on 1 January 2026 and applies to all personal data processed by 77bad in connection with your use of 77bad.app. For questions about the platform's Terms & Conditions, please see the separate Terms & Conditions page. For information about our responsible gaming commitments, including self-exclusion and deposit limits, please visit our Responsible Gaming page.